GERTRUDE developed an integrated campaign representing Bermuda year round as a premium yet accessible getaway for leisure, business, and group travel. The campaign represented the pink beach-lined destination as the perfect year round destination for eastern U.S. and European travelers seeking a true escape with relative proximity. The creative execution also highlighted Bermuda’s identifying pink color to give an important nod to the island’s distinctive feature celebrated by its visitors.
GERTRUDE’s campaign successfully created a distinct and ownable brand position for all Bermuda travel audiences as the getaway that actually takes you “A world away…in under two hours.”
Television, Print, Outdoor, Digital, Social Media, and PR