MIDNIGHT PIG BEER - NEW PRODUCT AND BRAND DEVELOPMENT
GERTRUDE along with Design + Digital division OZ MFG. COMPANY led the branding and launch campaign to introduce Midnight Pig Beer to thirsty patrons with a love for great beer. Midnight Pig Beer is a modern craft beer that takes its cue from Prohibition-era trailblazers who moved product under the cover of night in the signature ball jar packages of the time that were nicknamed “pigs.”
GERTRUDE & OZ brought to life Midnight Pig’s rich Prohibition-era backstory by creating a modern glimpse of the former time through the lens of colorized black and white photography from the 1920s & ‘30s. The campaign features the brand’s distinctive packaging design against backdrops of signature back roads, bars, back alleys, and bad dealings that gave this “Notoriously Authentic” time its energy, ingenuity, and infamous history; and gives Midnight Pig Beer one incredible story to tell.
Brand Positioning and Strategy, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Collateral, Point of Sale, and Environmental Design