CONTEXT
Leading industrial restoration equipment brand PHOENIX needed new packaging to reflect the quality and performance of its newly redesigned products, reinforce purchase, and further build the brand’s leadership edge. GERTRUDE’s Design division OZ MFG. COMPANY refreshed the brand identity and packaging design that succinctly and powerfully told the story of the quality behind the products inside each box.
WHAT WE DID
Brand Positioning and Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail
OUTCOME
Taking inspiration from the product’s exquisite attention to design meets top engineered performance, OZ MFG. COMPANY created a modernized, bold, and streamlined graphic look for the PHOENIX brand packaging reflecting the product’s tough yet sleek design and superior quality, while also tying in with its new iconic new “racing stripes” branding device.