GERTRUDE’s Design division OZ MFG. COMPANY refreshed the brand identity and packaging design for leading industrial restoration equipment brand PHOENIX.
Taking inspiration from the product’s exquisite attention to design meets top engineered performance, OZ MFG. COMPANY created a modernized, bold, and streamlined graphic look for the PHOENIX brand packaging reflecting the product’s tough yet sleek design and superior quality, while also tying in with its new iconic new “racing stripes” branding device.
Brand Positioning and Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail