GERTRUDE INC. is rumored to have led strategy and creative for the re-launch of [UNCONFIRMED] spy refuge, International Exports, Ltd.—aka SAFEHOUSE. The alleged brand refresh and re-launch spanned all advertising and on-site brand communications for the covert “bar, restaurant, and spyfood” establishment renowned for its encrypted bites, intel, cocktails, and underground spy lore.
GERTRUDE devised a campaign for the historic hideaway’s latest incarnation of spy sustenance and satiation to lure hungry and thirsty operatives (aka guests), punctuated with the words that keep every spy at the ready—“Control Is Watching.”
Brand Positioning, Brand Identity, Corporate Identity, Consumer Print, Outdoor, Digital, Social Media, Packaging Design, and Collateral