RAYE created a “modern speakeasy” to launch STUDEBAKER Cocktails, a premium, bottled whisky cocktail offering from global spirits giant, DIAGEO. GERTRUDE’s Experiential + Branded Architecture division RAYE conceived, designed, built, and converted a 20’ high cube shipping container into a premium branded environment resembling an oversized whisky crate, dubbed the “Whisky 6ix;” a nod to the famous 6-cylinder speedster that infamously ran illegal whisky across borders and into back alleys.
Thirsty guests awaiting the VIP experience entered through a secured sliding door to partake in cocktailing’s notorious history, greeted inside by the sounds of the 1920s, a short film, and their choice of STUDEBAKER Old Fashioned or Manhattan. The successful launch event drew heavy media and influencer attendance, yielding press in key National, whiskey connoisseur, entertaining, and lifestyle PR outlets.
Brand Identity, Brand Films, Consumer and Trade Print, Digital, Retail, Collateral, Branded Architecture, Branded Environments, and PR Launch Events