CONTEXT
PHOENIX needed a retail display solution and system that would entice consumers to purchase its products when it mattered most—in store outlets. GERTRUDE, along with Design division OZ MFG. COMPANY, brought a tough new retail presence to the leading industrial restoration equipment brand’s product line with a custom-designed free-standing product display.
WHAT WE DID
Brand Positioning and Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail
OUTCOME
The brand’s leading retailers immediately adopted the display, giving PHOENIX increased floor space and branding prominence in-store. The new PHOENIX retail product display’s “modern-meets-industrial-design” aesthetic perfectly showcased the brand’s focus on superior design and top performance.