GERTRUDE, INC.™ - BRAND DEVELOPMENT, INNOVATION, ADVERTISING, AND MARKETING SERVICES CONSULTANCY  - CHI - LDN - NYC
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ATB VILLAINOUS

AROUND THE BEND BEER CO TAPPED GERTRUDE TO BRAND AND LAUNCH ITS NEWEST CREATION—AN IPA UNLIKE ANY OTHER THAT INCORPORATED FOUR UNIQUE YEAST STRAINS.

AROUND THE BEND BEER CO TAPPED GERTRUDE TO BRAND AND LAUNCH ITS NEWEST CREATION—AN IPA UNLIKE ANY OTHER THAT INCORPORATED FOUR UNIQUE YEAST STRAINS.

NAMED “VILLAINOUS” IN HOMAGE TO ATB BEER CO.’S DARING NEW CONCEPT IN BALANCING TRADITION WITH EXPERIMENTATION, THIS DIABOLICAL IPA NEEDED AN IDENTITY WORTHY OF ITS NEFARIOUS RECIPE.

NAMED “VILLAINOUS” IN HOMAGE TO ATB BEER CO.’S DARING NEW CONCEPT IN BALANCING TRADITION WITH EXPERIMENTATION, THIS DIABOLICAL IPA NEEDED AN IDENTITY WORTHY OF ITS NEFARIOUS RECIPE.

OUR DESIGN TAPPED INTO IPA AFFICIANADOS’ DESIRE FOR DARING TASTES—DELIVERING A STRIKING PRESENCE ON SHELF AND IN COOLER TO DRIVE PULL.

OUR DESIGN TAPPED INTO IPA AFFICIANADOS’ DESIRE FOR DARING TASTES—DELIVERING A STRIKING PRESENCE ON SHELF AND IN COOLER TO DRIVE PULL.

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