GERTRUDE along with OZ MFG. COMPANY led the rebranding, advertising, and marketing campaign to re-launch the Therma-Stor PHOENIX brand of industrial restoration equipment. Founded in 1994, Phoenix Restoration Equipment is a highly reputable name in providing innovative product solutions for water damage restoration professionals. The organization sought out GERTRUDE’s brand development and brand renovation expertise to refresh and modernize PHOENIX toward their goal of becoming the #1 brand of choice in restoration equipment.
GERTRUDE and OZ created a bold, product-as-hero campaign for PHOENIX highlighting the brand’s newly redesigned equipment—showcased through a newly developed library of CGI rendered product visuals, and offset by textured backgrounds, straight-talking headlines, and a “Made in WI, USA” mark, to convey the PHOENIX brand’s strong reputation, superior quality and performance, and attention to detail in design.
Brand Positioning and Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail