CONTEXT
GERTRUDE developed a consumer print campaign for Ubisoft’s Assassin’s Creed III video game to launch the series’ next hyped chapter. The print concept was designed to highlight the action-adventure game’s visceral avatar-style gameplay in a centuries-old battle for peace, utilizing up-close encounters with not-yet-previewed scenes from the highly anticipated new release.
DELIVERABLES
Branding and Consumer Print
OUTCOME
The Assassin’s Creed III launch was a massive commercial success, with Ubisoft announcing the game sold 12 million copies worldwide, representing an almost 70% increase over Revelations at the same point of its lifecycle, and making it the best-selling game in the franchise.