SK SMOOTHIE BOWLS
[ STRATEGY x POSITIONING x BRAND ]
The Smoothie King (SK) “Smoothie Bowls” integrated launch campaign brought to life the #1 smoothie franchise’s newest menu item through Strategy, Positioning, Product Photography, Product Naming, Broadcast, Outdoor, Radio, Digital, Social (Paid & Organic), and Retail P.O.P.
The SK Smoothie Bowls launch sold 1M bowls in 6 weeks!