ATB BEER CO. - PACKAGING - GHOST OF ‘LECTRICITY - KÖLSCH STYLE ALE
ATB BEER CO. - PACKAGING - SILK ROAD - AMERICAN PALE ALE
ATB BEER CO. - PACKAGING - PUFFING BILLY - AMERICAN BROWN ALE
ATB BEER CO. - PACKAGING - MR. MARMALADE - IMPERIAL INDIA PALE ALE
ATB BEER CO. - PACKAGING - VERA - PISTACHIO CREAM ALE
ATB BEER CO. - PACKAGING - VILLAINOUS - INDIA PALE ALE
ATB BEER CO. - PACKAGING - FAMILY
ATB BEER CO. - NEW PRODUCT CREATION, PACKAGING, AND BRAND DEVELOPMENT
GERTRUDE’s Design division OZ MFG. COMPANY led the launch of new craft beer innovation brand, Around The Bend Beer Co. ATB Beer Co. is a craft brewery that invents twists on traditional beer varieties by using food-driven recipes, balanced with advanced brewing techniques.
Through the lens of an imaginative, steampunk-inspired identity, OZ crafted ATB Beer Co.’s branding, packaging, print and digital environments to unfold the narrative of what lies “around the bend” in craft beer invention. The launch creative effectively supported Around The Bend in securing key account distribution and on-premise activations.
Brand Positioning, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Social Media, Collateral, and Retail