SMOOTHIE KING “KING OF COFFEE” TOUR
[ INSIGHTS x BRAND x CULTURE ]

CONTEXT
Brew up store traffic and sales for Smoothie King’s (SK) newest limited-time offer (LTO) coffee smoothie offerings during the “Fall” window—a busy time of year when on-the-go consumers are getting back to routines and enjoying a variety of competitive hot and cold coffee products to fuel their days. Help Smoothie King stand up to coffee retail giants and gain incremental share during all dayparts.

WHAT WE DID
Artist Collabs, Character Animations, Brand Films, Outdoor, Content, Digital, Social (Paid/Organic), Retail, Limited-Edition, Merchandise, and Experiential

OUTCOME
Our 8-week Smoothie King “king of coffee” national tour earned:
Over 1 billion impressions (PR, Advertising, Earned Media)
8-week spike in store traffic
Telly Award for Branded Content Campaign: Commercials
Telly Award for Social Video Series: Animation
Telly Award for Branded Content Campaign: Social

“KING OF COFFEE” TOUR

Smoothie King called on AOR GERTRUDE to brew up buzz and boost store traffic for its new coffee smoothies, and steal share from the retail coffee giants.

We crowned the true “King of Coffee” to launch Smoothie King’s new offering and strategically chose four key cities for an 8-week campaign and pop-up brand experience.

Collaborating with several renowned street artists, we depicted the new coffee smoothie flavors and uses in a way that connected with consumers lifestyles and tastes.

Our artist partners created 15 original character designs and animations that brought the coffee smoothies to life in a dynamic, integrated media effort.

The newly created “King of Coffee” characters played deliciously across animations, short films, outdoor, social media, and exclusive merch drops.

SMOOTHIE KING “KING OF COFFEE” TOUR[ INSIGHTS x BRAND x CULTURE ]

SMOOTHIE KING “KING OF COFFEE” TOUR
[ INSIGHTS x BRAND x CULTURE ]