CONTEXT
Bermuda Dept. of Tourism needed to broaden the destination’s reach as a premium yet accessible getaway for leisure, business, and group travel. A distinct and ownable new brand position had been created for all Bermuda travel audiences as the getaway that actually takes you “A world away…in under two hours.”
WHAT WE DID
Television, Print, Outdoor, Digital, Social Media, and PR
OUTCOME
GERTRUDE delivered a fully integrated campaign representing the iconic pink-beach-lined haven as the perfect year-round retreat for eastern U.S. and European travelers seeking a true escape with relative proximity. The creative execution featured targeted messages to Bermuda’s key audiences, destination experiences, and the identifying pink color to give an important nod to the island’s distinctive feature celebrated by its visitors.