CONTEXT
International Exports, Ltd.—aka SAFEHOUSE—needed to relaunch their [UNCONFIRMED] spy refuge in way that would create intrigue while delivering critical information. GERTRUDE led strategy and creative for the re-launch and brand refresh. Our creative operatives infiltrated all advertising and on-site brand communications for the covert “bar, restaurant and spy food” establishment renowned for its encrypted bites, intel, cocktails, and underground spy lore.
DELIVERABLES
Brand Positioning, Corporate Identity, Consumer Print, Outdoor, Digital, Social Media, Packaging Design, and Collateral
OUTCOME
GERTRUDE’s successful, unmistakable campaign lured a new generation of hungry and thirsty operatives (aka guests) to the historic hideaway, punctuated with the words that keep every spy at the ready—“Control Is Watching.”