ATB BEER CO. - BRANDING - VERA - PISTACHIO CREAM ALE
ATB BEER CO. - PACKAGING - VERA - PISTACHIO CREAM ALE - 12 FL. OZ. CAN
ATB BEER CO. - PACKAGING - VERA - PISTACHIO CREAM ALE - 12 FL. OZ. BOTTLE
ATB BEER CO. VERA - NEW PRODUCT AND BRAND DEVELOPMENT
GERTRUDE’s Design, Branding, + Production division OZ MFG. COMPANY led brand development for ATB Beer Co.’s latest invention, a truly inspired ale dubbed “Vera,” giving craft beer lovers yet another reason to discover what lies “Around The Bend.” OZ created a distinctive story and launch identity for this delicate Pistachio Cream Ale (species P. vera), brewed with Caravienne malt for a noticeably luscious character.
Develop and brand a culinary-inspired brew that uses pistachio to bring a new experience to this favorite flavor.
ATB Beer Co. Vera came to life as a Victorian-era visage wearing a beak-like mask that was filled with purifying aromatics—an etched expression of the beer’s distinguished, delicious design.
Brand Positioning, Brand Identity, Packaging Design, Brand Films, Advertising, Trade, Digital, Social Media, Collateral, and Retail