CONTEXT
Founded in 1994, Phoenix Restoration Equipment sought out GERTRUDE’s brand development and brand renovation expertise to help propel PHOENIX toward a goal of becoming the #1 choice in restoration equipment. GERTRUDE, along with Design division OZ MFG. COMPANY, led the rebranding, advertising, and marketing campaign that successfully re-launched the Therma-Star PHOENIX brand of industrial restoration equipment.
WHAT WE DID
Brand Positioning and Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail
OUTCOME
The PHOENIX brand’s strong reputation, superior quality/performance, and attention to design detail captured attention and sales with a product-as-hero campaign. We successfully highlighted the brand’s newly redesigned equipment via a newly-created library of CGI rendered product visuals, offset by textured backgrounds, straight-talking headlines, and a “Made in WI, USA” mark.