GERTRUDE, Design division OZ MFG. COMPANY, and Experiential & Architecture division RAYE led the development and launch of DIAGEO’s Prohibition-inspired STUDEBAKER Expertly Crafted Whisky Cocktails. Building on STUDEBAKER’s “Bartender Created. Masterfully Blended.” narrative, the brand’s art-deco packaging, and Prohibition era story, GERTRUDE put a spotlight on the true craftsmanship of these authentic Old Fashioneds and Manhattans as the perfect solution for cocktailing, from bottle to glass.
Brand, position, differentiate, and launch a pre-bottled cocktails brand as premium and authentically designed.
GERTRUDE’s “Notoriously Authentic” campaign and “STUDEBAKER Whisky 6iX” brand launch event attracted strong Media, Influencer, and Customer support, generated key local and national press hits, and built credibility for the brand launch in National Accounts.
Brand Identity, Brand Films, Consumer and Trade Print, Digital, Retail, Collateral, Branded Architecture, Branded Environments, and PR Launch Events